Marketing Bounty Monthly Report: February 2025

1. Executive Summary

The Marketing Bounty continues to build on the foundational work established in previous months, with February 2025 marking significant progress in quality assurance, regional expansion, and strategic partnerships. This month saw the introduction of a dedicated Quality Assurance role to address inconsistencies in Polkadot's online presence, advancement in the USDX campaigns with particular progress in Southeast Asia, and expanded PR initiatives targeting gaming audiences. While some initiatives like Programmatic Advertising remain under review, the team has successfully navigated community management challenges and begun crucial outreach efforts in the APAC region to rebuild Polkadot's global presence.

2. Operational Developments & Initiatives

Quality Assurance Enhancement

New Role Implementation: Onboarded Lily Mendz as Quality Assurance lead
Digital Presence Audit: Conducted comprehensive review revealing inconsistencies across Polkadot token listing and information pages
Standardization Efforts: Initiated systematic improvements to ensure unified brand presentation across platforms

Regional Expansion & Partnerships

APAC Region Focus: Launched strategic outreach via TP and OpenGuild to rebuild Polkadot's presence in Asia
USDX Campaign Status:
- LATAM Region: Ongoing negotiations to follow up marketing campaigns for Assethub Integrations
- Southeast Asia: CoinsPH project progressing with team meetings at Hong Kong consensus event
- Future Integrations: Continuing explorations with Subwallet and Talisman

PR & Media Relations

Targeted Audience Expansion:
- Completed work with PAL team, scheduled for March release
- Transitioned Abigail to Mythical project to capture gaming audience demographics
- Supported Kaito website creation through developer briefing and oversight
Onboarded PR Agencies:
- Onboarded Distractive, which are handling NA, APAC, LATAM PR agencies

Community Management

Discord Engagement: Successfully remodeled the Discord server and maintained active community engagement
Telegram Revival: Initiated efforts to address the previously abandoned Polkadot Telegram channel
Cross-Platform Coordination: Improved shareholder communications across all community endeavors