1. Executive Summary

March 2025 marked significant advancement across multiple strategic fronts for the Marketing Bounty, with particular focus on campaign execution, partnership development, and infrastructure initiatives. Key achievements included finalizing exchange integrations in LATAM and Southeast Asia, enhancing the legal framework, and expanding the Omni agency relationship to support multiple brands. The team successfully navigated proposal review processes, strengthened stakeholder management, and made substantial progress on quality assurance initiatives begun in February. With continued focus on regional expansion and strategic partnerships, the Marketing Bounty is building momentum for sustainable ecosystem growth.

2. Operational Developments & Initiatives

Quality Assurance Enhancement

Ongoing Implementation: Continued advancement of QA role with Lily Mendz actively auditing current digital presence
Messaging Alignment: Collaborated with Goku to refine Polkadot's messaging to reflect recent developments and align with existing branding
Exchange Information Updates: Began systematic improvements to ensure updated and accurate information across exchange platforms

Regional Expansion & Partnerships

USDX Campaign Progress:
- LATAM Region: Secured agreement with Ripio exchange for Assethub integration and marketing campaign
- Southeast Asia: Finalized agreement with CoinsPH for Assethub integration and marketing campaign, notable for onchain payment capabilities
- Continued expansion of USDX into LATAM with Dotcast and IRL influencer concept
Asia Sub-Bounty Development: Advanced structural framework with final stages of implementation in sight

PR & Media Relations

Cultural PR Development: Achieved breakthrough with PAL team through Abigail's continued efforts
Paid Media Strategy: Developed framework with Omni agency, coordinating with curators for strategy and implementation
Community Expansion: Initiated re-engagement with Women of Polkadot to unite women within ecosystem and explore collaborations with EB and meetups bounties

3. Campaign Execution & Development

Active Campaigns & Content

DOT Yappers Initiative:
- Coordinated with Lauro to launch DOT Yappers website
- Secured legal review and approval through PCF collaboration
Content Development:
- Completed School of Bytes video scripting, review, and finalization
- Final implementation of CoinGecko <> Hydration integration
Agency Management:
- Ongoing management of Fracas relationship
- Strategic wind-down of Growgami engagement